On April 8, 2008, a liquor license sold for $210,000.00 in Placer County California. Liquor licenses in many other CA counties routinely sell in the $50,000-$100,000 range effectively putting smaller restaurants at a huge disadvantage to the national restaurant chains who have deep pockets

"Small restaurant operators, the ma and pa types, are having a hard time, especially in this rough economic climate" says Jon C. Mejia, Senior Analyst with the American Liquor License Exchange (Amlex), a national, liquor license-brokering firm. "So the annual state liquor license 'lottery' is the best bet for the small guys to even the playing field."

For the last several years, liquor license prices in many California counties have been hitting record highs. This has prompted a greater interest in the priority application process, also known as the 'lottery'.

Each September the California Alcoholic Beverage Control Department accepts applications for new original on-sale general licenses for bona fide eating-places for just $12,000 in many, but not all, CA counties. To take part in the drawing, applicants must have been residents of California for at least 90 days prior to the listed date for the priority drawing.

"I'm advising my clients to file their applications early in order to avoid a lengthy wait," said Mejia, "Based on the volume of calls we're receiving, 2008 could have the largest number of applications ever recorded."

About:

For more information about the CA lottery process and a fresh perspective on any aspect of the controversial liquor license industry contact Jon Mejia. He can be reached at 800-711-2114 ext 350.

You can also visit The American Liquor License Exchange's web site at www.Amlex.com


(press release provided by: www.iprwire.com)

Contact Info:

Name: Jon Mejia
Address: 450 N. Brand Boulevard, Suite 600
City: Glendale
State: CA
Country: United States
Zip: 91203

Web Address: http://www.amlex.com
Business Blog: iblogit.com/amlex
Phone: 800-711-2114 ext. 350

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